Rihanna is the perfect example of marketing. The girl only has minimal talent musically, a voice so annoying that I turn down the volume every time. There's only so much studio magic can do, but it cannot erase the ugliness of her actions.
I watched this immature woman deliver her speech after winning the Best Fan Army award on one of the many awards shows that pop up at this time. Her words didn't ring true, I didn't believe that she cares for her fanbase. I believe the only thing Rihanna cares about is Rihanna and which dude she can use next.
The best way to deal with someone like this, is to ignore them until they go away.