Blake Lively = Martha Stewart + Gwyneth Paltrow + Everything Wonderful - Everything Not
We are so lucky, guys -- and sorry, but it can't just be left that way.
See, Blake Lively -- whom we actually do kind of admire around these parts -- started up a website, and while we'd known it was coming for awhile, we'd sort of been apprehensive about it possibly being all annoying and self righteous a la Gwyneth Paltrow's GOOP website, chock-full of things we either weren't interested in the material consumption of, or that which we couldn't ever afford, unless we wanted to live on Ramen noodles every day for the rest of our lives, and you know how Gwynnie would look down upon all that MSG.
Blake's kicked off her new website, "Preserve," with a bunch of nostalgic things,
Here's Preserve's mission statement:
America is full of tales waiting to be told. There are beautiful stories hiding in small towns and big cities, on suburban streets and rural roads. Great wisdom lives in the well-worked hands of aging craftspeople and in the eager words of young artisans. Our very history is whispered into the materials they use to make exquisite goods according to timeless standards of quality and care. That is the tradition we aim to preserve.
How wonderful it is to discover something that has been cast aside, to pick it up and restore it to its original beauty. Maybe it’s sentimental of us, but we hold fast to memories and moments, to relics from bygone eras. ... We remain in awe of the folks and folkways existing around us. We want to learn about them, embrace them…preserve them.
PRESERVE is all of us, together, championing the goods, makers and legends that instill meaning inside the moments of our lives. The curios that cozy our homes, the threads that define our silhouettes, the foods that leave our bellies happy, the projects that mean everything to us—we want to share all of this with you; we know we have so much to learn from you. In our ongoing quest for knowledge, these are our PRESERVE passions…She shills and promotes things like local artistry, down-home, organic recipes, and oh, here's the best thing -- a personal favorite, the "Intimacy" tab, which reads like this:
We feel that in a world so hectic, preserving intimacy is the key to being present. The smoky scent of sandalwood burning on a wick, the “ahh” of a warm bath; the precious exposure of your husband’s cheeks after a clean shave; the warmth of chocolate melting on your palette; the glow of reminiscing with your grandmother; the feeling of building not only a table, but also memories, with your dad—these are the quiet moments that make life most precious.
YES, all of it, and now we get to have a new female heroine. Thanks, Blake, we'll get you back one of these days!